Choosing Your Business Category

Where to find this:
Services → SEO Settings tab → Business Information sub-tab

Selecting the right business category helps search engines show your business for relevant searches.

Why Categories Matter

Your business category informs search engines about:

• The type of business you are
• Relevant searches for your business
• How to display your information
• What details to show customers

Available Categories

Choose the option that best describes your business:

Category	Best For
Local Business	General local businesses
Professional Service	Consultants, accountants, photographers
Medical Business	Clinics, dentists, physiotherapists
Beauty Salon	Hair salons, spas, beauty treatments
Health Club	Gyms, yoga studios, personal trainers
Veterinary Care	Vets, animal hospitals
Food Establishment	Restaurants, cafes, caterers
Store	Shops, boutiques, retail
Home & Construction	Builders, plumbers, electricians
House Painter	Painters, cleaners, handymen
Educational Organisation	Schools, tutors, coaches
Event Venue	Venues, party planners
Real Estate Agent	Estate agents, property managers
Legal Service	Lawyers, solicitors, notaries
Financial Service	Accountants, financial advisors
Automotive Business	Mechanics, car washes
Software Application	SaaS, apps, tech products

Steps

1. Go to SEO Settings

Navigate to Services → SEO Settings tab.

2. Open Business Information

Click on the Business Information sub-tab.

3. Find Business Type

Scroll to the Business Type dropdown menu.

4. Select Your Category

Choose the category that best matches your business.

5. Save Your Changes

Click Save Changes to apply.

What Changes Based on Category?

Different categories offer different options:

For Local Businesses:

• Price range ($ to $$$$)
• Payment methods accepted
• Opening hours
• Service areas

For Software/Apps:

• Application category
• Supported platforms
• Version information

Tips for Choosing

Be specific:
If you're a beauty salon, choose "Beauty Salon" instead of "Local Business".

Match your Google listing:
Use the same category as your Google Business Profile for consistency.

Think like a customer:
Consider what someone would search for to find your services.

Service Areas

For local businesses, you can also add service areas:

1. Go to the Service Areas section in Business Information.
2. Add cities or regions where you operate.
3. Each area can have its own page on your site.

Example service areas:

• Manchester
• North London
• Surrey
• Birmingham

Updating Your Category

You can change your category anytime:

1. Go to Services → SEO Settings tab → Business Information sub-tab.
2. Select a new category.
3. Click Save Changes.

Changes take effect immediately, but search engines may take time to update their results.